January 30, 2024
The pandemic ushered in a new area for corporate events. While attendees and event hosts proved they could adapt to and even enjoy the shift from in-person to remote events, attendee expectations have radically transformed.
Now, guests demand increased accessibility, personalization, and more opportunities for connection. They also want experiential events that are not only memorable but custom-tailored to their needs and preferences. To give you a clearer picture of what we’re talking about, we’ll highlight some corporate event trends we anticipate in 2024.
Increased Reliance on AI
We’ve already seen how AI can help us improve our writing and even translate audio into multiple languages in real-time—then broadcast it to the appropriate audience. Fewer of us have seen it capture attendees’ behaviors and preferences and transform them into data.
Some corporations have started using AI to auto-generate post-event analytics and gather insights about peak attendance times, most attended seminars, and other attendee preferences. Why? So event hosts know what worked well, what didn’t, and how they can improve their next event.
Virtual & Hybrid Events
Virtual events saw us through the pandemic, but they have become a permanent fixture in the corporate event world. There are a few reasons for this shift.
Virtual events offer more accessibility. Anyone, anywhere in the world, can attend. That connectivity is critical in remote-first work structures with a global workforce. As a bonus, virtual events are more cost-efficient and environmentally sustainable, bringing us to our next trend.
Increased Focus on Sustainability
Your corporate event speaks volumes about your company’s core values. And attendees are taking notice.
If your organization claims to be eco-friendly and socially conscious, ensure those values are reflected in your event. That means choosing venues with green certifications, skipping single-use plastics, and using more energy-efficient technology.
Sustainability may once have been a trend. In 2024, it’s a standard.
Move Attendees. Don’t Just Entertain Them.
Whether it takes the form of a meme, photo, video, or Instagram post, entertainment is only a click and a swipe away.
Our point? Anyone with an Internet connection and a device can be entertained.
Most of us are missing a substantive experience that endures longer than the latest barrage of viral videos. Give attendees unique experiences that disrupt their digital lives. Pull them from their comfort zones and give them a new perspective on life.
In 2024, the best way to win attendees’ attention and affection is by giving them community-driven events that inspire—not just entertain.
Use Neuromarketing
Neuromarketing is a complex discipline that uses neuroscience and psychology insights to better understand consumer preferences.
While it’s not essential for you to grasp the technical details of this field of study, you can still apply its principles.
Color psychology is a great place to start. When branding your event, choose colors that evoke a targeted emotion. Create sensory experiences by choosing music, scents, and eye-catching visuals that trigger excitement and hold your audience’s attention without overwhelming them.
Choose the Right Corporate Event Partner
While planning your own 2024 corporate event may sound appealing, the reality often involves a rollercoaster of stress. Forty years of experience shows us that you will save time and money in the long run by hiring a corporate event planner like CSP Worldwide.
CSP Worldwide: Your Event Solution
CSP Worldwide is a world-class team of the most creative, experienced, and passionate professionals with a proven track record. We partner with you to create a memorable event using the industry’s latest event technology and trends.
Contact us today, and let us help you make your next corporate event a success.